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Achieving a higher web site search engine rank can be an arduous process. Here are some simple tips to help you get better search engine ranking

Keyword Density - This term refers to the frequency of your keyword versus the total number of words on the page. Although the optimal keyword density varies depending on who you ask, most experts recommend you keep this under the 15% mark. If your article or page is, say, 100 words long, your keyword should not be present more than 15 times. You can insure your keyword density is not too high by using a free site like live-keyword-analysis.com.

Back-Links - You need to concentrate on building high numbers of links to your website from sites that are related to your sites theme or topic.Search engines value sites with lots of relevant, incoming links, and also look at their relevancy and overall quality as well. If you are not conscientious about both, you could end up lowering your rank instead of raising it. Writing articles and submitting them to article directories and is one of the best ways to build relevant links.

Header HTML Tags - Rather than just bolding your headings, a more effective technique is to use HTML header tags (e.g., H3, H2, H1). When you use header tags, search engines place the highest importance on the H1 tag. Because of this you should only have one H1 tag per page. Use the H1 tag for your page title. Use H2 and H3 tags for your subheadings. It is OK to have multiple H2 and H3 tags on a page.

- Both live, human visitors to your site and search engines prefer original content. Plagiarized content is increasingly being monitored, discovered and penalized by the search engines. Original content is always preferable, will always be valued and is a far better approach for long-term success.